When IT giant HP chose to stage a trio of top level internal sales meetings in London, Frankfurt and Istanbul, its recently appointed event production company, Nteractive, selected Stage Electrics for the three-week marathon. The company, which has bases throughout the UK, designed and built stage sets for multiple rooms, provided all audio, video and lighting systems and crew – and handled all production logistics including trucking with Stage Electrics trucks and drivers.

The meetings were held at major airport hotels – the new Sofitel at Heathrow Terminal 5 for 1,200 delegates, the Sheraton at Frankfurt Airport for 1,100 and the Renaissance Polat Istanbul for 900. In each case, the job called for a keynote room capable of holding all the delegates for opening and closing sessions, which was then divided into two or three breakout rooms, plus nine separate breakout rooms, each seating between 70 and 450 people. Each event ran from Monday to Friday and the Stage Electrics team proved its logistical prowess by de-rigging the T5 Sofitel event on Friday night and being ready for the opening session in Frankfurt the following Monday.