Production AV fielded the largest temporary Christie MicroTiles display ever at the recent Goodwood Festival of Speed — configured in a highly original design.
Working for Twofour Digital, the Gloucester-based AV specialists commandeered no fewer than 270 tiles, configured in a giant concave 30 x 9 display to help car manufacturer Audi showcase its entire range.
Production AV was brought in by Central Presentations Ltd (CPL) to whom they had earlier demonstrated MicroTiles. The latter, in turn, introduced Twofour Digital and Audi to the technology when they were looking for a compelling media display that would wow visitors to their touring pavilion at Goodwood.
According to CPL, LED was bright enough for the application, but a really high resolution was needed as some of the content was running in full HD, and needed to be clearly visible to visitors even when they were very close up to the screen. Plasmas would not give the curvature. They also needed something that could look extremely neat and tidy with the technical elements easily concealable, so projection was out. Chrsitie’s MicroTiles proved to be the optimum solution.
“When they saw MicroTiles they decided to fill the whole of one wall with a curved display, giving them a 12m x 2.7m screen,” said Production AV project manager, Sam McCrea. Set on a 1m high plinth the display was the largest temporary MicroTiles installation yet seen in Europe.
