Fifteen leading production and technical services companies - including Al Laith Event Services, Creative Technology, Delta Sound, EFM Event Logistics and Neumann & Müller Event Technology - supplied equipment, crew, skills, resources, expertise and substantial energy, free of charge, to create three days of concerts staged at Dubai's Aviation Club.

The concerts were designed primarily to raise awareness of the Peace One Day project, but they also provided a showcase for the skills and abilities of the region’s rental/staging companies.

Al Laith was quick to take responsibility for staging, structures and production infrastructure); soon confirmed were Delta Sound (audio), CT (video) and Neumann & Müller (lighting). HQ Creative came on board to handle production management, plus nine other sponsors, who contributed backline (Musician’s Warehouse), furniture (Harlequin), draping, dressing and starcloths (Showtex), crewing (Gulf Crewing), site power and distribution (Gulf Show Power), and branding and printing (Prolab).